With 57 deaths per 1 million inhabitants, Cyprus was 12th in the EU in 2018 when it comes to the number of road fatalities, European Commission statistics show.
This is eight fatalities more than the EU average of 49. Half of the people (51%) who died in Cypriot roads in 2018 were aged between 25-39.
For this reason, Cyprus Youth Council, with the support of Cyprus Youth Board, is starting the #TakeCare campaign to raise awareness among youth on road safety.
Take Care aims to be a different awareness campaign, as it wants its audience to become the driver of its course.
The main idea behind Take Care is that youth should not be just the receiver of the campaign’s message but its transmitter.
At a later stage, Cyprus Youth Council will invite young people from all over Cyprus to participate in the campaign as ‘Chiefs’.
The team of Chiefs will be the driving force of the campaign. Persons that have experienced the consequences of a road accident, persons that are actively involved in road behaviour and in general persons that are passionate about contributing to society, are invited to participate.
After receiving training by road safety experts, the Chiefs will be responsible for coordinating the campaign and instructing and teaching other young people by undertaking their own initiatives such as organising visits and seminars in schools, universities, municipalities and NGOs.
Based on the UN’s Sustainable Development Goals, the Take Care campaign has as a target to reduce the number of road traffic fatalities, globally, by 50% by 2020.